Translating suprising (flavour) combinations into a unique fragrance experience.
Umami was founded in Zeeuws- and West-Flanders, a region that excels in gastronomy. The collaboration between 2 companies that have long been active in skin care has led to the creation of “UMAMI.”
Umami is a Japanese word which means “deliciousness” or “savoury”. Our taste buds aren’t just sensitive to the 4 basic flavours: salt, sweet, sour and bitter, because there is a fifth flavour, namely Umami.
The Japanese professor Kikunae Ikeda described a 5th basic flavour in 1908 when tasting a bouillon that was based on seaweed. He was convinced that this flavour was unique and couldn’t be created with the 4 other basic flavours. To Professor Ikeda this new flavour was a pleasant flavour experience so he named it Umami, the Japanese word for delicious.
Describing a flavour is always difficult, especially for the umami flavour which cannot be retraced to the four basic flavours. Terms such as savoury, meet flavour and bouillon like are often used when trying to describe the umami flavour. As of yet not a single Western language has been able to describe the fifth flavour in their own words. That’s why everyone keeps using the Japanese name.
This story was the inspiration to unite surprising flavour combinations in a unique fragrance experience, with a positive effect on body and mind. UMAMI products are surprising and daring, perfectly balanced (fragrance) combinations.